There is one thing that ALL good content has in common–  it was actually created.  The only really bad content is the content that we never create. . .

I created this video as my contribution to a discussion that was started on twitter last Wednesday regarding the creation of “good content.” Rob Hahn wrote a very good blog post about it, and you can read the comments there for more discussion.

You’ve got ideas for content. I know you do. No matter how small they may seem right now, chances are that you have the idea that will completely surprise you and has the potential to transform your business. Funny thing is, you’ll never know unless you bring that idea to life.

Now, go KILL THE RESISTANCE and start creating content. You’ll never know how “good” it is if you don’t.

Special thanks to Darin Persinger. I say that because he was the one who made the initial comment on stage at Agent Reboot that spawned this whole discussion, and he also inspired the cave painting example.